Durex Guerrilla Campaign

I love guerrilla campaigns in general, i think they are clever and encourage people to talk about the product or service being advertised. This one in particular is great. Firstly, condoms, sex and STIs are all taboo subjects, so by drawing giant condoms onto pavements is going to provoke a lot of talk! There are two types of condom advertising, one takes the safety aspect, and encourages or scares people into using condoms for their own good. The other route to take is the pleasure aspect, when condoms are purley promoted on the idea of pleasure. This campaign takes the 2nd route. It uses existing textures from pavements and relates it to the various types of condoms. It is a clever yet simple campaign!