Bikes For Women - Harley Davidson

Out of all the Harley Davidson campaigns this was my favourite. It takes a stereotypical setting for a women (ie, shopping with the kids or sat waiting for her husband to return) and puts a stereotypical Harley Davidson biker in her position. It suggests that if a women got a bike, they too would want to spend all of their time on it, in a way the campaign encourages women to understand why men love their bikes so much. It also can give men an insight into the lives of their wives, whilst they are out ahving fun with their bikes. I really like this campaign for soo many reasons!