The new Hovis advert is 122 minutes long, one minute for every year since the company began. The advert takes viewers through the last 122 years of British history and shows the changes in britain. The advert was first aired in the adverts in Coronation St, the ad is so long that the soap had to be cut by 2 seconds to fit it in.
Sunday, 14 September 2008
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I could not believe how long this advert was when I first saw it! But, I instantly new it was Hovis... I'm not too sure why, but they clearly know how to portray their brand successfully!
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