Ford Kuga's new advert 'Blank Canvas'.
What I like about this advert is the enigma, the music is intriguing and draws you in. The first time i watched it i was sat waiting to find out what the advert was about. A word I would use to describe thie advert however is 'nice' the music is nice, the imagery is nice and the idea of the world becomign a blank canvas is nice. However what is a shame is the fact that im sure if a car was created totally from scratch, using all of the modern technology and ideas, i doubt very much it would be the Ford Kruga! I suppose the car could also be described as nice, not amazing, not the best car ever and not an innovation. I feel this advert would be perfect with a much more special car!
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1 comment:
I really like this advert. Generally covering large amounts of things up with paper as a concept I find quite amusing, and visually it always a treat.
I think however they could have done more with this ad, feels like somethings missing, it needs to be extended.
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