During a conversation with one of the graphic designers at my work experience, he told me his favourite logo of all time was the FEDEX logo. He then showed me the logo and asked my why I thought it was his favourite. I through out some ideas but none of them the reason he loved it. He then pointed out to me the arrow between the E and the X. His words of wisdom to me were "When ever designing a logo, always try and give it something extra, some sort of added meaning, something a little hidden." So now when designing logos FEDEX is my inspiration!